Talala New Heliopolis: Madinet Masr’s first fully finished compound on 491.41 feddans with 15-year installments
Launched by Madinet Masr in August 2025 on 491.41 feddans in the heart of New Heliopolis City: 4,174 move-in-ready fully finished units, a 5-minute-life concept, and installments extending up to 15 years.
Why is Talala a different chapter in Madinet Masr’s track record?
When Madinet Masr for Housing & Development launched Talala New Heliopolis in August 2025, it was not simply adding another project to its portfolio; it was inaugurating its first fully finished residential concept. Phase One units are delivered ready to move in from day one, complete with flooring, kitchens and air conditioning — a clear strategic shift for a developer that for decades delivered core-and-shell units and left the final finishing to the buyer.
The numbers confirm the scale of the bet: an official area of 491.41 feddans, split precisely between Phase One at 246.31 feddans and the future Phase Two at 245.12 feddans, roughly 2.06 million m² in total. Planned investment reaches EGP 90 bn, while targeted sales are EGP 202 bn according to the official launch statement. Phase One alone contains 4,174 fully finished residential units, from compact studios up to standalone villas.
The design concept revolves around the “5-minute life”: home, work, sports, entertainment and daily shopping should all be within a five-minute walk of the unit. To deliver this, a 300 m Green Spine was drawn as the central landscaped spine connecting Phase One neighbourhoods, with public spaces, walking tracks and cycling paths. Alongside it sit a wellness hub, an outdoor cinema, an experiential nursery, an on-site university, and separate clubhouses for each residential zone.
The project location sits between Cairo–Ismailia Road and Cairo–Suez Road in New Heliopolis City, near SODIC East and Badr University in Cairo, served by Al Amal Axis, the Regional Ring Road and Universities Road. Delivery sources differ: the company cites 4.5 years from launch, i.e. around 2030, while some portals list 2029, which may reflect sub-sections of Phase One.
Talala location: between Ismailia and Suez roads in the heart of New Heliopolis City
Talala sits in the most dynamic part of New Heliopolis City, between Cairo–Ismailia Road to the north and Cairo–Suez Road to the south. This location gives the project two main frontages on two of East Cairo’s most important arteries, plus direct proximity to SODIC East and other New Heliopolis developments. The main entrance connects to Al Amal Axis and the Regional Ring Road, making travel to and from the 5th Settlement and the New Administrative Capital smoother.
Nearby landmarks serve everyday life and investment alike: Badr University in Cairo, the NHMC medical and education centre, Open Air Mall, and Mary Land House in El Shorouk. This infrastructure makes the location attractive for buyers who want to live outside the traffic ring while keeping schools, universities and healthcare close.
| Destination | Approximate time / distance |
|---|---|
| Nasr City | ~25 min |
| Al Rehab | ~32 km |
| New Cairo / 5th Settlement | ~42 km |
| El Shorouk | ~9 km |
| SODIC East | Directly adjacent |
| Badr University in Cairo | Near the project |
| Regional Ring Road | Fast access |
Talala master plan: reading the vertical layout of Phase One
The original image is oriented vertically and shows how Phase One is laid out, with the Green Spine running through the centre of the residential blocks, low density and generous open spaces.
Note: the displayed plan focuses on Phase One; details of Phase Two have not been officially announced yet.
Talala phases: announced Phase One and future Phase Two
Editorial note: all currently announced figures refer to Phase One only; Phase Two is still in preparation and no official plan or handover date has been released.
Talala prices July 2026 — by unit type and area
| Unit type | Typical area | Price starts from (EGP) | Notes |
|---|---|---|---|
| Studio / apartment | 35–215 m² | 3,000,000 | Property Finder launch price; press cites 35–170 m² |
| Developer apartments (Nawy) | Mixed | 4,381,425 | Developer start price for the project |
| Resale units | Mixed | 3,250,069 | Secondary market from Nawy |
| Duplex | From 167 m² | 12,900,000 | Range 12.9–14.9M |
| Middle townhouse | 166–245 m² | 13,300,000 | Range 13.3–21.3M |
| Corner townhouse | 166–245 m² | 14,900,000 | Range 14.9–24.6M |
| S-Villa | 215–245 m² | — | Within associated villa ranges |
| Standalone villa | 178–288 m² | 19,100,000 | Range 19.1–36.9M |
The average listed price per square metre in Talala is EGP 82,422 according to project investor data, with the caveat that this average blends small studios and large villas. The prices above are indicative and change monthly: some listings show launch prices, others post-cash-discount prices, and others resale prices. We therefore always recommend confirming the current price with the sales team before deciding.
Latest Talala updates — through July 2026
- 2025-08
Talala officially launched
Madinet Masr announced the launch of Talala in New Heliopolis City on 491.41 feddans, with EGP 90 bn investment, EGP 202 bn targeted sales, and Phase One comprising 4,174 fully finished units.
- 2025-11
Madinet Masr enters Saudi Arabia via Citydom
The company partnered with Waheej Real Estate to launch Citydom, a 50/50 joint venture for expansion in the Kingdom, in the context of the national and regional transformation that began with Talala and Zahw.
- 2026-Q1
Sales momentum and Q1 deliveries
Madinet Masr reported new sales of EGP 11.7 bn in Q1 2026 along with 831 unit deliveries (+256% YoY), reflecting strong execution momentum for projects currently on the market.
- 2026-07
Presence on property portals
In July 2026, Talala appears strongly on Property Finder and Bayut under the transliteration “Talala”, with listings emphasising full finishing, installments up to 15 years, and cash discounts at listing level.
Talala in pictures — facades, spaces and master plan
Questions buyers ask about Talala — with verified answers
Where exactly is Talala located?
Talala New Heliopolis sits between Cairo–Ismailia Road to the north and Cairo–Suez Road to the south, in the heart of New Heliopolis City and close to SODIC East. The location is served by Al Amal Axis, the Regional Ring Road and Universities Road, roughly 25 minutes from Nasr City and 32 km from Al Rehab. The project is also spelled “Talala” on property portals such as Property Finder and Bayut — the same project with a different transliteration.
Does Talala really offer 15-year installments?
Yes, installment plans up to 15 years are available in Talala depending on current offers, most notably the Nawy reference plan of 5% down payment and quarterly installments up to 15 years. Some portals advertise 10-year plans with 4–5% down, and the actual plan depends on unit type and marketing campaign, so confirm the live offer before contracting.
Are Talala apartments finished?
Talala is Madinet Masr’s first fully finished compound, meaning apartments, duplexes and villas are delivered ready to live in with interior finishes, kitchens, air conditioning and flooring. This marks a shift from earlier Madinet Masr phases such as Sarai and Taj City, which are mostly delivered as core-and-shell units.
What are Talala prices in 2026?
Developer-listed unit prices start from around EGP 4,381,425 according to Nawy indicators, while the resale market starts from around EGP 3,250,069. Some portals list launch units from EGP 3,000,000. Ranges include apartments from EGP 3.1M to EGP 20.5M, duplexes EGP 12.9M–14.9M, middle and corner townhouses EGP 13.3M–21.3M, and standalone villas EGP 19.1M–36.9M.
What are Talala payment plans and installments?
Down payments range between 4% and 5%, with installments extending from 10 to 15 years depending on source and offer. The Nawy reference plan is 5% down with installments up to 15 years and quarterly payments. Some campaigns require an expression-of-interest deposit of EGP 50,000 for apartments and EGP 100,000 for villas, but we cannot confirm whether these are still active without contacting sales.
Is there a cash discount in Talala?
Portal listings show advertised cash discounts of up to 64% on selected units in Talala. These are listing-level promotions, not a uniform project-wide policy, so read the terms of each listing carefully and confirm whether the figure is a real cash price or a discount on the total value.
What unit types are available in Talala?
Phase One includes 4,174 residential units of mixed types: studios and apartments from 35 m² to 215 m², duplexes from 167 m², middle and corner townhouses from 166 m² to 245 m², S-Villas from 215 m² to 245 m², and standalone villas from 178 m² to 288 m². Some press reports focus on apartment sizes of 35–170 m², while portals extend the range to 215 m².
What are the phases of Talala?
The project consists of two main phases: Phase One, launched in August 2025 on 246.31 feddans with 4,174 fully finished residential units; and a future Phase Two on 245.12 feddans, for which no official details have been released yet. Official Phase One delivery is estimated at roughly 4.5 years, i.e. around 2030.
When is Talala handover?
The official company timeline announced at launch refers to Phase One delivery within 4.5 years, i.e. around 2030. In contrast, some property portals such as Property Finder list an expected completion in 2029, a figure that may reflect sub-sections or earlier sectors within Phase One.
Who is the developer of Talala?
Talala is developed by Madinet Masr for Housing & Development (MNHD), the Egyptian Exchange-listed company known formerly as Nasr City for Housing & Development. The company is behind Nasr City, Taj City and Sarai, and owns a free land bank exceeding 12.8 million m².